Dr. Lou’s Nobel Prize winning research work on Nitric Oxide (NO) in the human body uncovered how NO protects against cardiovascular disease (hypertension, heart attack, and heart failure), promotes exercise performance and endurance, and is required for sexual arousal.It was Dr. Lou’s work, published in the New England Journal of Medicine in 1992, that led Pfizer to develop and market Viagra (sildenafil). Today, Nitric Oxide has even been proven to help treat patients with COVID-19 .
Dr. Ignarro was awarded the Nobel Prize in 1998, one of only 962 recipients to date. “The discovery of Nitric Oxide by Dr. Ignarro, and the role it plays in reducing the risk of cardiovascular disease, is as important as the discovery of penicillin and insulin,” says David Heber, M.D., Ph.D., Director, UCLA Center for Human Nutrition.
Writing His Memoir
In his fascinating and timely memoir, Dr. Ignarro shares his classic “American Dream” story detailing his heartbreaking struggles as a student barely able to speak English to meeting the love of his life, winning the Nobel Prize, becoming an academic professor, and serial entrepreneur. Today, even in his 80s, he is just as active and passionate as ever about promoting the importance of nitric oxide in our bodies!
“Lou’s strong desire to help others is infectious and motivating,” says Dr. Bill Sears. “You will enjoy everything from Lou’s sweet love story meeting his wife Sharon, to his practical advice on what foods to eat to naturally boost your own nitric oxide levels. This book is a page-turner from start to finish.”
“I wanted to share my story to offer hope and encouragement to anyone out there, especially the younger generation of budding scientists,” says Dr. Ignarro. “I want them to know the importance of believing in yourself and your dreams – no matter where you come from.”
Dr. NO: The Discovery That Led to a Nobel Prize & Viagra (from Vertel Publishing) retails for $29.99 and is currently available for pre-order on Amazon and Barnes & Noble .
About Dr Louis J Ignarro:
The son of Italian immigrants, Nobel Prize winner Dr. Louis J. Ignarro was educated at Columbia College, the University of Minnesota, and the National Institutes of Health. In addition to his groundbreaking research on the unique signaling molecule nitric oxide (NO), he has taught at Tulane Medical Center and the University of California Los Angeles.
His many awards include the Distinguished Scientist Award from the American Heart Association, the Roussel Uclaf Prize in France, and honors from the National Academy of Sciences, the National Academy of Medicine, the American Academy of Arts and Sciences, and eleven consecutive Golden Apple Teaching Awards (voted on only by students).
His biotech company has developed several popular nutritional supplements that continue to be sold through Herbalife. His well-established personal fan base includes 250,000+ highly engaged social media followers. As a highly sought-after speaker, he draws huge audiences sometimes exceeding 13,500.